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Creator Exchange

For brands and agencies

Creator media you can measure in sales.

Nearly half of podcast budgets chase the same 500 shows. Creator Exchange puts your brand on the independent shows behind them, with third-party attribution on every read.

See live inventory for your category.

NewIntroducing our new product

Alongside the exchange, we built Chyrp: a marketplace where brands book ad spots with independent shows directly.

Chyrp

Book host-reads yourself, on Chyrp.

Chyrp is our self-serve marketplace. Browse the ad spots independent shows have listed, book one at checkout and approve it before it airs.

  1. Browse listings

    Shows list their spots with placement and price up front.

  2. Book and pay

    Your card is charged only when the creator accepts the order.

  3. Approve the ad spot

    Review it before it airs. Approve it or ask for changes.

Browse shows on Chyrp

Brands we've worked with

  • Warby Parker
  • Peloton
  • BetterHelp
  • Amazon
  • Credit Karma
  • Patreon
  • State Farm
  • Squarespace
  • SKIMS
  • ZipRecruiter
  • Netflix
  • Liberty Mutual
  • Venmo

The life of a campaign.

From the brief to the sales report, a host-read campaign runs in one place.

  1. The brief

    Set the CPM, the impression cap, required and prohibited claims and disclosure language once.

  2. The match

    Search creators and networks by audience, genre and format, and shortlist shows in one place.

  3. On air

    Creators record the read in their own voice. You approve the final read before it runs.

  4. The numbers

    Impressions, conversions and revenue are tracked end to end by Podscribe as they happen.

    Attributed conversions

Most budgets chase the same 500 shows. The audience is everywhere else.

48%1 of podcast ad budgets go to the top 500 shows. Behind them are independent creators whose listeners trust them and who rarely get a brand's call: ~70%2 of creators earn less than $1,000 a year from ads.

Today the exchange reaches 300+3 creators and 1,000,000+4 listeners and viewers.

Three people leaning on a railing, black and white with torn magenta paper over their eyes
  1. 3. 300+: Creator Exchange, creators on the exchange
  2. 4. 1,000,000+: Creator Exchange, combined audience

What you get on the exchange.

Three colleagues reviewing a campaign on a laptop

  1. Attribution you don't have to take on faith.

    Every campaign includes third-party, end-to-end tracking from Podscribe: impressions, conversions and revenue in real time.

  2. Shows beyond the top 500.

    Independent creators and networks across podcast, video and social, filtered by audience, genre and format.

  3. Brand safety written into the brief.

    Required and prohibited claims, disclosure language and final approval on every read.

  4. One place to run it.

    Briefs, creative delivery, approvals and reporting live in the same workflow.

Put your next campaign on independent shows.

Tell us your category and we'll show you live inventory and what a first campaign could look like.

  • Third-party attribution from Podscribe
  • Shows beyond the top 500
  • Final approval on every read

Request a demo

Request a demo