Blog

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  Matty Staudt · August 1, 2026 · 4 min read

  The State of YouTube Advertising: The Creator Economy Has Grown Up

  YouTube has quietly become the world’s largest creator marketplace. Why trust, long-form and host-read ads are reshaping creator advertising.

  AdvertisingInsightsPodcasting

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  Matty Staudt · April 2, 2026 · 4 min read

  Why Podcast Advertising Is Still So Fragmented (From Someone Inside It)

  For an industry that’s grown as fast as podcasting, its advertising is still incredibly fragmented. It’s not a demand problem — it’s a structure problem.

  AdvertisingInsightsPodcasting

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  Matty Staudt · March 23, 2026 · 4 min read

  Why Creator Deals Don’t Scale in Podcast Advertising

  Host-read endorsements work because listeners trust them. But custom deals, fragmented supply and slow settlement keep podcast creator advertising from scaling.

  AdvertisingInsightsPodcasting

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  Matty Staudt · February 11, 2026 · 3 min read

  A Return to Podcasting’s Original Business Model

  CPA advertising isn’t a new innovation — it’s a reset. Modern attribution finally lets performance deals pay podcasters what they actually deserve.

  AdvertisingInsightsPodcasting